Rico's Surf Shop is a fictional beach shack in the series Hannah Montana, and one of the main locations in the show's first three seasons. It was named after its owner, Rico Suave.
This shop was also a source of inspiration for an online game called Rico's Surf Shop Challenge, which was originally available on Disney Channel's official website.[1]
Origin[]
Rico's father had bought it for him a few years back, and is the only shop seen on the beach. It was originally placed on the sand of the beach, but due to some changes with the shop, Rico had placed sand from Costa Rica around the shack. Rico is almost always seen in the Shop, as well as Jackson, who have an odd relationship with each other.
When Rico fired Jackson from the shack, Jackson and Oliver opened a Cheese Jerky Shack, and Rico lost most of his customers. He then tried to steal the recipe. But when the team went bankrupt, Jackson said it was all a dream, and Rico was just imagining the whole thing up (Achy Jakey Heart, part 1 and 2).
When Rico made fun of Robby (and Jackson), Robby placed him on the underside of the Shop's counter, and he was able to stay there because of the high amount of gum.
After the Stewart family moved out of their first house at the end of season 3, the shop and the surrounding beach were replaced by Santa Monica Pier as the group's main hangout spot. The shop and the beach did not appear in season 4, during which Rico buys out a small pizza place on the pier and renames it "Rico's Pizza."
Employees[]
Rico - The owner of the shop, is also seen working there as well. He is mostly seen at the shop, when not at school.
Jackson - Normally referred to by Rico as the dimm-witted employee, is seen at the shop as well. He is normally bagged on by Rico, and usually is seen hitting on girls while at the shop. Rico makes Jackson’s life a living hell.
Saint Sarah - In an episode, Sarah is seen working at the shop, trying to conserve energy, and keeping Jackson away from any girl.
Robby Ray - When Jackson's car was broke down, Robby Ray filled in in order to preserve Jackson's job. At first Mr. Stewart agreed to wear a hair net when customers complained of hair in their food. But when Rico made fun of him and badmouthed Jackson and the Stewart family, Robby Ray took out his anger on Rico by hanging him from the underside of the shack's counter, where Rico remained suspended for the remainder of the episode due to the large amount of gum.
Oliver - He worked at the shop after Jackson was fired in an episode. He was tricked by Rico into working there after Jackson left for college. However, Rico thought he enjoyed it too much, contrary to Jackson. Oliver quit when he got his record deal and toured with the band with a year in his whole senior year.